If you hadn't heard about TED, TED is a nonprofit devoted to Ideas Worth Spreading. On their website TED.com, they make the best talks and performances from TED and partners available to the world, for free.
TED Initiated the Ads Worth Spreading Competition. On TED.com, ads run after the talks, not before so ads, I this way ads can run longer than the TV-standard 30 seconds. With this competition they wanted people get the best of advertising not to be forced to watch aggressively some marketing campaigns. Instead of ambush, they offer pleasurable, intelligent engagement.
Here are my favorite winners:
1.Intel, "The Chase" (Venables Bell & Partners)
2.Hornbach and HEIMAT (Germany's Home Depot), "Infinite House" (@radical.media)
I really like this one because it makes me wanna go to Horbach and build my own house :)
3.Nike Foundation, "Girl Effect, The Clock is Ticking" (Wieden + Kennedy)
4. Nokia, "Dot: The World's Smallest Stop-Motion Character Animation" (Wieden + Kennedy London)
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