This safety campaign brings a different perspective. These
prints are mentioned to awake awareness of driver friend and relatives. The
baseline is very direct: ” Don’t talk while he/she drives”. How do you feel about this approach?
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
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