McDonald's - "Come as you are" - gay tv ad launched in France

McDonald's has released an ad in France welcoming gay people to their restaurants. The spot is titled "Come as you are" and is followed but various different prints.

Maxime Donzel of the French website Yagg.com interviewed Nathalie Legarlantezec, the brand director of McDonald's France, and got this explanation:

"We wanted to take a look at how French society is today. We're very comfortable with the topic of homosexuality, there is obviously no problem with homosexuality in France today". While the statement sounds a bit naive in a country where same sex couples cannot legally marry nor adopt, the idea was to give a positive image of the brand: "The point was not to show someone who is troubled, especially a teenager. We know it can be difficult for some people, but we wouldn't have dared show someone who is struggling".

Plus prints: