Nike's #MakeItCount video

"He really did make it count."

Nike hired the film director  Casey Neistat and editor Max Joseph to create a commercial for the Nike FuelBand featuring the slogan “Make It Count.”But at the last minute, the duo strayed from the agreed-upon spot, and set off on a journey around the world using Nike’s money and advice to “Make It Count.”

It took 10 days to use up Nike’s cash. Neistat and Joseph traveled 34,000 miles, visiting 16 cities in 13 countries on three continents. The result is a four-and-a-half-minute film, which still features Nike’s “Make It Count” branding.

"As a director I have the greatest job in the world," he says, "but if I don’t push the boundaries, then what’s the point of having it?”

Stayed tooned there will be more coming from Casey Neistat :)

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