Riviera Prive Beirut - Promoting not Sunglasses but A Beach Resort

At the first glance what do you think is promoted in the below viral ads? Sunglasses? Close..but still not right.  As the Lebanese love to hit the beach to “see and be seen.” République Beirut who created this campaign though of giving the feeling of being seen by sticking vinyl stickers of faces with sunglasses on bathroom mirrors in various trendy locations

If I would see this I would probably think it's about the sunglasses.






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