UN Women: Search Engine Campaign

"Gender inequality refers to unequal treatment or perceptions of individuals based on their gender. It arises from differences in socially constructed gender roles as well as biologically through chromosomes, brain structure, and hormonal differences."

I believe that women are entitled to live in dignity and in freedom from want and from fear. Empowering women is also an indispensable tool for advancing development and reducing poverty.
Women lack access to decent work and face occupational segregation and gender wage gaps. 

Looking at this campaign which uses the suggested results from the most popular search engine (Google) when talking about women I am very surprised. We are still facing gender discrimination and this visuals just make it ever cleared.  

Next time you think like that take a breath a rethink.






Client: UN Women
Creative: Christopher Hunt, Dubai, United Arab Emirates



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