Ecovia's brilliant prints about safe driving. Take a look

Great visuals. We have seen something similar but also different here and here. Nowadays campaigns highlighting the dangerous actions while or before driving have become very visual cause people really need to acknowledge the consequences of such actions. How many of your friends think it's ok to drive after they drink? Think about it.

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director: Ricardo Gandolfi
Art Director: Guilherme Rubini
Copywriter: Fabian Oliveira
Illustrator: Cintia Suzuki
Photographer: Ernst Photography
Published: December 2012