that
mark out our lives are all great occasions to open a box of
Celebrations. But letâs not deceive ourselves: while we enjoy all these
moments of shared joy, weâre even keener on the times we share with just
a couple of friends, often at a third partyâs expense.
Ha! Two young challengers rejoice as the favourite of a gymnastics tournament misses the bar and falls headlong across the mat.
Ha! The joy of parents as their son, already well into adulthood,
finally leaves the comfort of the family home to face the harsh reality
of real life.
Ha! The unbridled delight of schoolchildren on being informed theyâll
have a day off due to the bus driverâs unfortunate accident.
With these three irresistible examples, the CLM BBDO-designed campaign
for Celebrations (Mars group) invites us to give in to schadenfreude. In
doing so, it shrewdly decompartmentalises the consumption of the
festive chocolates, clearly the biggest problem on this market.
Shot by Clive Stewart, the campaign starts in print on March 28th and will be followed by a billboard wave.
read less...Client:
Mars Chocolate
Agency:
CLM BBDO, Boulogne Billancourt
Country:
France
Credits
-
Executive Creative Director: Jean-François Sacco
-
Executive Creative Director: Gilles Fichteberg
Head of Art: Sylvie Etchemaite
Art Director: Lucie Valloton
Copywriter: julien perrard
Photographer: Clive Stewart
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